The Non-Apology Apology Is Alive and Well at Wells Fargo and Facebook

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Wells Fargo claims it wants to “earn back your trust,” but their actions and slick advertising campaigns suggest they are being duplicitous. (Photo Credit: Taber Andrew Bain/Flickr/Creative Commons)

Wells Fargo not long ago released a commercial titled “Earning Back Your Trust” that starts with a man on horseback riding in slow motion. The voiceover begins, “We know the value of trust. We were built on it.” The narrator then precedes to burnish the company’s credentials by talking about its history of transporting gold from the West, and that it built on the trust it engendered until it, well, lost its way.

Now, however, Wells Fargo is completely re-committed to its customers, and devoted to “fixing what went wrong.” It’s ending product sales goals for branch bankers. It’s holding itself accountable. “It’s a new day for Wells Fargo,” explains the narrator. “But it’s a lot like our first day.” Meanwhile, The Black Keys’ “Howlin’ for You” plays over the slickly-produced minute-long spot.

Ahem, pardon me if I seem unconvinced. Not only is the song choice a curious one—to me, it seems more befitting of a Budweiser commercial with some ruggedly handsome guy chatting up an equally telegenic twenty-something in a bar—but the ad’s tone also seems off. That is, it seems less of contrition, and more of self-congratulation, as if the company’s storied history more than makes up for any momentary ethical lapses.

But, oh, what an ethical lapse it was. Wells Fargo’s promotion of an aggressive sales-oriented culture was highlighted amid a yet-ongoing scandal involving fraudulent sales to unsuspecting customers, one that saw over 5,000 employees fired, the resignation/retirement of CEO John Stumpf, and over $100 million in fines assessed by the Consumer Financial Protection Bureau and other agencies.

Moreover, if recent events are any indication, the banking giant hasn’t learned its lesson when it comes to responsible selling practices. Reportedly, more than 550,000 Wells Fargo customers are believed to have been pressured into buying car insurance they didn’t need last year, 20,000 of whom are believed by the company to have defaulted on their car loans and had their vehicles repossessed as a function of the additional costs. This latest turn in Wells Fargo’s saga had the company potentially on the hook for an additional $1 billion in fines as of the time of this CNN report by Donna Borak and Danielle Bronner-Wiener. Noting the earlier allusion to the bar scene in reference to the “Earning Back Your Trust” commercial’s soundtrack, should we, um, just this put this on the company’s tab?

Two things are particularly striking about Wells Fargo’s ad. The first is that the company professes to be primarily interested in the consumer’s satisfaction, and seems content to hold itself accountable, but asking consumers to trust it to do so when it has violated this trust on a large scale is absurd. It’s like asking the fox to watch the proverbial henhouse, and it’s all but a slap in the face to those who were done financial harm or otherwise were put at risk by Wells Fargo’s sanctioning of a manipulative, underhanded sales culture. It’s why there is a Federal Reserve cap in place on the bank’s growth. Wells Fargo hasn’t proven it can hold itself accountable yet, so why should we take them at their word now?

The second is what’s not in the ad: anything resembling the phrase “we’re sorry.” By the end of the ad, Wells Fargo is pivoting to the future. It’s a new day. Cue images of a horse-drawn carriage surging ahead. Another slap in the face. We haven’t even begun to have the kind of conversation we should be having about your company’s malfeasance, but you’re ready to move on with bluesy rock anthems and images designed to sell even more of your products? Clearly, you don’t get it, and that comments are disabled for the YouTube version of this spot only further convey your tone-deafness. At the very least, you should want to hear what the average consumer thinks about your brand to know how far you need to go to repair your image. Evidently, you don’t want to know. You just want those earnings to hold.

Facebook, facing its own scandal involving the breach of the public’s privacy and trust, issued its commercial “Here Together.” The idea is the same. Once again, it’s about a minute in length, and is designed to remind you about what you loved about the company in the first place—to make friends, connect, and feel “a little less alone” (and maybe, er, stalk that cutie you met in your section of Expository Writing)—briefly acknowledge problems with clickbait, data misuse, fake news, and spam, swear the people running the company will do better, and pivot to the future. A future in which you presumably will continue to use Facebook, invest in it financially, and casually ignore that you have little to no idea about how it uses or sells your information. Again, no mention of being sorry. This whole breach of faith was just a hiccup, a bump in the road. And once again, comments are disabled. Facebook, you get a Dislike from me.

These responses to public outcries from Wells Fargo and Facebook are examples of the non-apology apology, an exercise in linguistics that offers the appearance of sympathy without any underlying genuine remorse, and perhaps even masking irritation at having to acknowledge the other party’s concerns. Both companies seem to indicate “mistakes were made,” but using the passive voice, so as not to implicate anyone specific. Let’s just leave it at that, shall we? Besides, isn’t the Wells Fargo mobile app great? Aren’t you excited that Facebook is planning to create a dating service? GET EXCITED, PEOPLE!

By this token, there is no real admission of guilt among the higher-ups at these companies. Any sense of regret, therefore, is in relation to getting caught, not with respect to betraying the trust of its users. What’s more, their sense of indignation likely reflects an understanding of their prominence. Wells Fargo is one of those financial institutions that easily falls under the heading “too big to fail.” Facebook is one of the preeminent social media apps/sites on the Internet and mobile devices, surpassed only by Google and YouTube in terms of popularity.

If the people scrutinizing their decision-making are lucky enough to fully comprehend what these businesses do—with Facebook, in particular, observers argued that senators charged with questioning CEO Mark Zuckerberg did not—there’s still the matter of how to truly hold executives accountable for failures within their organizations. John Stumpf, CEO of Wells Fargo when news of the scandal facing his company broke, retired and walked away with $134 million. And that’s without a golden parachute! His payout could’ve been that much higher had he been fired and given a severance package!

What’s upsetting about all of this is that Facebook and Wells Fargo, while particularly large and notable examples of it, are not the only perpetrators of public relations disingenuousness, a condition that transcends the corporate realm. Politicians and other public figures, for instance, are renowned for their proficiency with the non-apology apology. How many times have we heard the phrase “I’m sorry if anyone was offended by my remarks, but…”?

Implicit in this kind of statement is the notion that the problem may be on the part of the intended audience and not the accused offender, i.e. “you’re being too sensitive” or “you’re upset for some other reason.” You’re right, Mr. Senator, sir. Upon further inspection, I’m the asshole. Sorry for insinuating that the onus should be on the person making public comments in the first place and wasting your time.

If not making some half-hearted attempt to express regret for their actions and/or sympathy for victims and their families, public figures can claim to be transparent while throwing out false or otherwise misleading information. David Fleshler, reporter for the South Florida Sun-Sentinel, outlined in a recent piece how Broward County Public Schools, the school district under whose purview Marjory Stoneman Douglas High School falls, has repeatedly insisted that Nikolas Cruz, the shooter behind this tragedy, was never involved with what is known as the PROMISE program—but that this information is patently false.

Even if the PROMISE program, designed to keep at-risk youths from traveling along the school-to-prison pipeline, is somewhat of a red herring being pointed to largely by opponents of gun control, that the school district would knowingly obfuscate this element of Cruz’s history sends the wrong message about the administration’s reliability as a source of information for concerned family members and members of the Parkland community.

Other elements of the district’s interactions with the public of late have been similarly disturbing in their lack of transparency. Superintendent Robert Runcie has claimed that all of Cruz’s school records have been passed along to authorities, but a Broward County detective at a school safety meeting contradicted this assertion. The district has also refused to release any documentation related to these records, citing exemptions under Florida state law that do not apply to school boards, and understated how long Nikolas Cruz had been a student at Stoneman Douglas prior to his expulsion.

Runcie has additionally blocked his critics on social media and has dismissed reports that disagreed with internal accounts as “fake news.” These responses to public inquiries smack of a school district administration that is more concerned with its image than of allaying the doubts of interested parties, and even if its aims are more meritorious, its opacity creates its own set of problems.

Certainly, in financial/economic terms and in terms of the geographical spread of their influence, Wells Fargo’s and Facebook’s lack of transparency are more significant than that of Marjory Stoneman Douglas H.S. We’re talking millions of users/customers and potentially billions of dollars. That not withstanding, the handling of relevant information by the powers-that-be governing the latter is significant in its own right, owing to a similar perceived lack of empathy and trustworthiness at a place and time where gun violence cost 17 lives—on which you can’t put a price—and when the push for meaningful change on gun policy is so strong.

To be sure, the situation facing the school district is a difficult one. Robert Runcie and others don’t want the point about the need for gun control to get lost in the demand to know details about Nikolas Cruz’s life. To this end, that Cruz was able to buy a weapon legally is not to be diminished. At the same time, offering conflicting reports to families and the media, and restricting the flow of information altogether, exposes the district to all kinds of speculation about its culpability.

David Fleshler notes how the PROMISE program is “controversial” in that its critics argue that the program is too lenient with students, that the system can be “gamed” so that youths can commit offenses so as long as they don’t violate its principles and can time it to earn a clean slate the following year, and that it creates an unsafe environment for the other students in the classroom. Add to this the idea the school district did a poor job of implementing this program and/or tracking Cruz’s interaction with it (Cruz was referred to the program but never completed it), and the narrative of the shooting being primarily fueled by Runcie and Co.’s incompetence as well as the school’s preoccupation with its image becomes that much more compelling—fairly or unfairly.

Superintendent Runcie’s public comments haven’t done much to assuage these concerns either. In a version of the non-apology apology, when asked about why the school district had to backtrack on the assertion that Cruz was never a part of PROMISE, Runcie appeared to accept responsibility (“I’ll take the blame for that”), only to say that he was “conveying what information [he] had received from staff internally, and that’s where we were at that moment in time.” So, wait, it’s the staff’s fault?

As for why he would release incomplete research into Cruz’s history, Runcie replied that he couldn’t tell the media and the public to “wait ’til June when we get our complete investigation done, because there’s a level of impatience out there.” So, wait, it’s the fault of the media and the public for being impatient? Sorry all those kids inconveniently got shot and made you have to do your job, Mr. Runcie.

At the end of the day, the failure of Broward County Public Schools to respond adequately to requests for more information, and to acknowledge more plainly that it failed Nikolas Cruz and his victims, may be, as it is with Facebook and Wells Fargo, about numbers more than people. The PROMISE program, for its good intentions, can have the effect of discouraging communication between schools, law enforcement, and public health agencies, such that touted statistics on lower incarceration rates belie the real danger communities still face of children like Cruz falling through the cracks, so to speak.

And then, of course, there’s the matter of funding. Supt. Runcie has been very vocal about the lack of funding for his school district, the sixth-largest in the nation, as a subset of Florida’s already-low funding compared to the national average (according to Runcie, the Sunshine State ranks 44th nationally in this regard), and recently, the Broward County school board approved a proposal for a homeowner tax increase designed to generate another $93 million to this cause to be voted on later this year.

As legitimate as these needs may be, though, it’s admittedly a tough sell for voting taxpayers when the district’s administration appears less than forthcoming and there are serious questions about how key programs at its schools are being implemented. Plus, from everything I’ve read, there’s no mention at being “sorry” about all the misdirection—not that you’d expect different at this point.


When it comes down to brass tacks, if you’re dealing with any of the aforementioned parties, you’re submitting to some sort of a trade-off. With Wells Fargo, you’re getting the convenience and relative safety (at least compared to smaller financial institutions) of a big bank. You’re also subjecting yourself to the risk that one of more its employees will try to sell you something you don’t need—perhaps without your knowledge, no less. With Facebook, you’re getting the ability to connect with people, share content, and even market a business. You’re also likely giving the social media platform wide latitude to share your information with third parties and to target you based on your identifying characteristics.

As for Broward County Public Schools, reportedly, some of its high schools rank among the best in the nation, including two in the top 500 (Pompano Beach H.S. and Cypress Bay H.S.) and six in the top 1,000 (such as Stoneman Douglas). Whether they are among the safest, however, is obviously a point of contention, and two parents of students slain in the shooting, Lori Alhadeff and Ryan Petty, are running for school board seats in part because of their dissatisfaction with the school district’s perceived lack of accountability, safety, and transparency.

While certainly, criticism of Supt. Robert Runcie and of the PROMISE program on a national front has been particularly strong from conservative publications, Alhadeff is a registered Democrat, and Petty is a Republican. There is room for concern on both sides of the political aisle, especially for those close to the victims of tragedies like the one in Parkland, Florida. Not that it should be welcomed, but death can affect one’s perspective on matters such as these.

Then again, if we’re viewing things in a simplistic and pragmatic manner, what doesn’t possess some form of trade-off? Besides, even if their public responses are lacking, the reactions of entities like Facebook and Wells Fargo are still better than that of, say, lawmakers who regularly avoid their constituents or otherwise confront them in a less-than-conciliatory manner.

Speaking of Florida and gun violence, Sen. Marco Rubio, who has received upwards of $3 million from the NRA and has been a notorious no-show at scheduled town halls before his constituents dating back to last year, received the “Three Billboards” treatment from activist group Avaaz after his insistence that stronger gun laws would not have presented the Parkland school shooting, with the message “SLAUGHTERED IN SCHOOL/AND STILL NO GUN CONTROL/HOW COME, MARCO RUBIO?”

As with the movie Three Billboards Outside Ebbing, Missouri, these billboards are a reaction to an act of brutality involving a child (in Florida’s case, more than one child) and the subsequent perceived indifference or faulty prioritizing from those figures sworn to protecting and serving the most vulnerable people under their jurisdiction. Even if you don’t agree with Avaaz’s methods, the allusion seems all too appropriate.

In short, yes, lack of accountability and transparency in public companies and governmental organizations is not a novel concept. Following a near-catastrophic financial crisis brought on by reckless behavior by the very people who were supposed to help safeguard against this eventuality, however, and in an era in which Americans, fed up with politics as usual, are rejecting “traditional” norms alongside a president who flouts accountability and transparency as a raison d’être, bad behavior yet matters.

Banks that fund pipelines like the Dakota Access Pipeline at the expense of the environment and Native American land now increasingly run the risk of seeing customers take their money elsewhere. Social media companies that fail to protect their users and their users’ information risk people abandoning their service. Politicians who ignore their constituents invite primary challenges from activism-minded candidates. As prominent as some of these icons of their respective fields are, this is not to say they can’t experience palpable losses.

Mark Harmon’s character Leroy Jethro Gibbs on the show NCIS memorably is quoted as saying, “Never say you’re sorry. It’s a sign of weakness.” Not only does Gibbs break this rule at several points during the series, though, but his numerous failed marriages suggest a pattern of toxic masculinity to which the viewer should not necessarily ascribe. For organizations like Wells Fargo and Facebook, and even down to more regional entities like Broward County Public Schools, the non-apology apology as a means of saving face rings hollow. Do you want to earn back our trust or preach togetherness? Ditch the commercials and interviews, say you’re sorry, and do what you claim you’re going to do. At the end of the day, it’s not a hard concept.

To view this post as it appears on Citizen Truth, click here. Citizen Truth is an independent and alternative media organization dedicated to finding the truth, ending the left-right paradigm, and widening the scope of viewpoints represented in media and our daily conversations. For more on CT, please visit citizentruth.org.

Will America Ever Make Real Progress on Gun Violence?

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A scene at a makeshift memorial after the shooting at First Baptist Church in Sutherland Springs, Texas earlier this month. Sadly, this is just another chapter in the continuing story of all-to-frequent gun violence in America. (Photo Credit: Courtney Sacco, Corpus Christi Caller-Times)

I can only imagine what the family and friends of those lost in the Sutherland Springs, TX church shooting are feeling, and while my emotions and opinions pale by comparison, after hearing of this recent event marked by unimaginable cruelty and loss of life, my immediate reaction was not of anger or fear or frustration or hopelessness or sadness, but of a vague resigned exhaustion over it all. Another week, another mass shooting. The same questions and suspicions. Who was the shooter? Were there warning signs about his intent to kill? Was he affiliated with ISIS or some other terrorist organization? What was his political orientation? Did he suffer from some personal trauma or mental illness? I’m sure you can think of more examples of the type of analysis that accompanies these sorts of tragedies, but that’s not my point. The point—one that I’m sure is not lost on scores of Americans on both sides of the aisle—is we’ve been here before. Aurora, Charleston, Columbine, Fort Hood, Las Vegas, Orlando, San Bernardino, Sandy Hook Elementary, Tucson, the Virginia Tech campus in Blacksburg, VA—the list of sites of high-profile mass shootings goes on and on, and exceeds what I can or would want to remember. Moreover, when considering these flashpoint instances of extreme violence, the freshness and overlap is such that it exacerbates the extent of our hurting and our sorrow. Before we are even done grieving and saying our prayers for the victims and loved ones of one event, another one occurs and our focus shifts. With act after act of gun violence, a bad dream becomes a recurring nightmare accompanied by the fear we’ll never wake up.

In addition, highlighting the incidence of mass shootings in the United States, in part, obscures the totality of gun-related violence in the country today. As of November 11, the Gun Violence Archive, a not-for-profit formed in 2013 to provide free public access to information about gun-related violence in the U.S., recorded 53,197 gun-related incidents in 2017 alone, 13,375 resulting in death and another 27,338 resulting in injury. This includes 310 mass shootings, 633 instances of children 0 to 11 killed or injured, and 2,825 instances of children 12 to 17 killed or injured; these events, it should be noted, may be concurrent, but the numbers are still upsetting. Even more disturbing is the notion these tallies do not even reflect the majority of gun-related deaths in America: suicides. Over 60% of fatalities involving guns in the United States are self-inflicted. To top it all off, it’s not as if the gun violence situation is getting better. According to the Center for Disease Control, firearm-related deaths in the U.S. rose in 2016, the second straight year of an overall increase in mortality rates after close to 15 years of being largely unchanged. Even if the spikes may be due in large part to violence in places like Chicago, where many of us essentially have come to expect firearm-related deaths and injuries, the specter of guns casts a long and dark shadow on America’s profile. According to a study published in February 2016 in The American Journal of Medicine, Americans are 10 times more likely to be killed by guns than in other developed countries, and 25 times more likely on average to be killed by guns than in the 22 other high-income nations referenced in the study. Even when suicide rates are comparable between the U.S. and a given high-income nation, Americans who take their lives are eight times more likely to do so with the help of a gun. These kinds of numbers would appear to be beyond the power of positive spin to put a shine to them.

It’s about this point in the gun law reform discussion that, in the face of verifiable quantitative data about just how profound the problem of gun violence is in America, the argument usually shifts to consideration of Second Amendment rights and discussions of mental health. Concerning the former, this provision of the Bill of Rights is interpreted as the “right to bear arms” for all people, and as many might contend, perhaps gun ownership shouldn’t be a right so much as a privilege. Certainly, the “right” to bear arms pales in comparison to the rights to, say, food and water, and furthermore, blindly pointing to the existence of the Second Amendment ignores the context in which it was created. That is, this right of gun ownership was intended for militias—not every Tom, Dick, and Harry—and I’m reasonably sure the Founding Fathers were not imagining semi-automatic weapons, assault rifles, or the like when including this provision in the Bill of Rights. As for the latter, the concern for mental health in this context is a red herring. Gun advocates who point to mass shooters as “unstable” sorts are doing so primarily because it is a convenient out. To put this another way, if these people were so concerned about improving mental health and access to affordable, high-quality treatment in the United States, they wouldn’t wait until there’s a tragedy to talk about this matter—nor would they resort to stock answers like this when prompted to respond to acts of unspeakable violence.

Otherwise, critics of gun control cling to the notion that having one or more guns in this situation—you know, not possessed by the shooter but by someone who intercedes to stop him or her—would save lives, and/or separately allude to the perpetrator not being a “responsible” gun owner. This time, I’ll begin with the latter. Identifying someone as a responsible gun owner is a nebulous distinction. By this, I mean to say that there doesn’t appear to be a broad consensus as to what constitutes responsible gun ownership. Is it keeping a firearm in a locked box or safe? Is the weapon stored separately from the ammunition, or does one keep it loaded out of necessity to act fast in the event of an intruder? I may be merely telegraphing my own ignorance about gun ownership as a non-owner here, but standards of care or safe storage look to vary by locale or with the assumption of risk of the user. I personally don’t want a firearm in my house for my own protection, and I definitely would not want a gun in the house if I had one or more children under my roof. On the part of the former, there’s a term for this belief: “the good guy with a gun” assumption. Even with respect to the Sutherland Springs massacre, Donald Trump and his FOX News-watching brethren will point to instances like Stephen Willeford, neighbor and bystander, shooting the assailant in the leg and torso and chasing him in a car after the fact. Not only did this all still equate to a loss of life, however, but the evidence suggests these types of interventions are outliers more so than the norm. We all are not John McClane in Die Hard. Trying to play hero could get you or other innocent people killed.


While much ado is made about who uses firearms in cases of extreme violence, why they do so, where and when the shootings take place, and how they go about procuring these deadly weapons, in looking at the big picture and trying to answer the big question of “What can we do to reduce gun violence rates in America?” the obvious crux of the matter is that there are simply too many guns. Statistically speaking, there is about one gun for every person in the United States, far surpassing the next-closest nation. As apparent as the problem of access to guns is, any action that is retroactive in nature to address the pervasiveness of the gun violence crisis is liable to produce a conflict of epic proportions, one that would see clashes between the liberal left and conservatives and libertarians who hold individual and states’ rights sacrosanct. Myth-making or not, the NRA and other Second Amendment supporters seem to have succeeded in spreading the narrative that the “godless” left is “coming for your guns.” Cue Charlton Heston’s famous line about prying his gun from his “cold, dead hands,” and so on and so forth. That there wasn’t a more significant backlash in the wake of the 2016 occupation of the Malheur National Wildlife Refuge by an armed “militia” led by Ammon Bundy speaks to our national fixation with guns, not to mention it highlights a profound difference in the way whites with firearms and people of color with firearms are approached. With story after story about blacks being shot by police during routine traffic stops or low-level arrests, it appears only too likely the occupation in Oregon would have transpired much differently—and with way more bloodshed—if these armed militants were black or brown.

If taking people’s guns is therefore not a viable answer, and if people aren’t willing to cede possession of their weapons, looking forward, how do we enact policy that allows us to make real progress on the subject of gun control and gun violence? Going back to the idea of gun ownership being a right versus a privilege, let me deal in the context of an analogy, as I so often like to do on this blog and—annoying my friends and family in the process—in my personal life. Automobiles, like guns, involve pieces of metal moving at relatively high rates of speed. Based on their size, weight, momentum, and other factors, cars et al. have the power to injure and kill. This applies to not only drivers, but pedestrians as well, a thought reinforced by an alarming number of recent acts of violence on innocent bystanders at political rallies and as part of terroristic attacks. Owing to how dangerous operation of a motor vehicle can be, ownership and use is more of a privilege than an absolute right. Beyond the potential limitation of cost, there are numerous proverbial hoops through which to jump if one is to legally be able to share the road. You must be of a certain age specified by the state in which you reside, you must pass both a written and road test, you must register and insure your vehicle, and you must regularly maintain it, not merely for issues of performance and long-term viability, but to pass inspection and satisfy federal standards designed to ensure safety and to limit the emission of substances regarded as damaging to the Earth’s environment. These provisions of law, mind you, did not happen overnight, but are a function of the efforts of automobile safety advocates and other interested parties. Buying, driving, and owning a car is, in short, a big deal.

In terms of overall utility, a gun is far less useful than an automobile. With respect to a car, this may be a necessity for the individual, especially if his or her job/profession involves driving and relying on public transportation is impractical. Guns, meanwhile, are designed to intimidate, injure, or kill. Sure, there’s the notion that a firearm can be carried and owned as a measure of self-defense, but even then, the optimal outcome is that shots aren’t fired. In this sense, guns primarily confer the benefit of a sense of protection for the holder—even when this may be illusory. (By the way, don’t even get me started about the use of guns in hunting. If we’re talking about it as pure sport, I have no regard for this “tradition.” Play a deer-hunter simulator, why don’t you?) So why are guns so much more readily available in the United States when they have a far less redeeming social value than something like a motor vehicle. By now, it should be evident that the gun lobby in the United States has more clout and more influence than most single-issue advocacy groups. Whether or not you approve of their stances on various topics under the gun control/gun law reform umbrella, the National Rifle Association, represented in its lobbying efforts by the Institute for Legislative Action, is effective in impacting policy and mobilizing its members and supporters. Like President Trump, the NRA appeals to anti-government types and stokes feelings of anger and fear that “their” way of life is at risk of being taken away by runaway liberalism. It also makes use of gun clubs, gun magazines, gun shops, and other methods of communication to amplify its voice. The NRA is as entrenched a group in American politics as they come, and this has made, to a large extent, resistance to change so resolute.

So, does this mean that the gun lobby is unassailable and that positive steps forward become too long and heavy to take? No, I don’t believe this is the case, and I think analogies like the car vs. gun binary can be instructive. In saying this, I am mindful of the reflexive defense employed by gun advocates that cars kill thousands of people a year and we don’t blame the cars for the violence they help create, so why vilify guns? For one, as we’ve talked about heretofore, a car’s worth to society easily exceeds that of a gun’s. Guns are not critical to the American economy like cars are, nor are they essential for most people’s survival. In this respect, the comparison to automobiles as brutal killing machines is an apples-to-oranges parallel. Moreover, assuming we are putting dissimilarities aside in line with the wishes of Second Amendment fanatics, let’s put our money where our mouth is and treat gun ownership like car ownership. Let’s require that prospective gun users pass both a written and physical proficiency exam before they can become licensed to carry and operate a firearm. Let’s mandate that these weapons, like cars, get registered by their owners, and furthermore, that these owners obtain proof of insurance in the event of an incident. In the interest of safety, and if we can do this for cars and other vehicles, why can’t we do it for guns? In the case of a car accident, your seat belt and/or the airbag might save your life. In the case of a shooting, unless you happen to be wearing a bulletproof vest, the odds of not dying are decidedly not in your favor.

The straightest path to progress on this issue is a legislative one, and whether we are talking reform at the federal or state level, it initially appears we are chasing our tails by offering a solution at odds with the wishes of the gun lobby. The pursuit of advancement on gun law reform, however, was always going to be a marathon, not a sprint, and commensurate with the notion of the long haul for gun control, changing the political process and elevating new leaders to become lawmakers will take time. Both of these efforts are worth the time and energy, though, as much as our sense of exasperation over the same tragedies repeating themselves ad nauseum—not to mention the sheer stupidity and embarrassment of the Trump administration—may be. Despite the bluster of the NRA and other Second Amendment apologists, most Americans want sensible measures enacted to limit the ability of individuals who would do harm to others to legally procure deadly weapons, even if, in specific cases, existing gun laws may not have been sufficient to prevent a tragedy such as Sutherland Springs. We’re all sick and tired of hearing about these kinds of shootings. Let’s not allow our fatigue to bring us to a state of complacency when authentic change is possible.

When the NRA Points, Three Fingers Point Back

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Dana Loesch talks shit about other people’s outrage, but she’s sure good at acting like she’s outraged herself. (Image Source: Screenshot/YouTube)

We are in the midst of a culture war. Well, at least as some on the right would have us believe. President Donald Trump, for one, has used this kind of rhetoric to great effect on the campaign trail and continues to try drive a Russia-sized wedge between his supporters and the mainstream media. Recently, conservative talk radio host, television personality, and author Dana Loesch delivered a diatribe along these lines that got a lot of attention—mostly for the wrong reasons, but still. Loesch’s depiction of the United of States of America today on behalf of the NRA is nothing short of “madness,” a word she herself uses in setting a near-apocalyptic tone. Here are her words, and if you haven’t seen the video (you can Google it if you want—I’m not linking to that shit), I swear I am not making them up:

They use their media to assassinate real news. They use their schools to teach children that their president is another Hitler. They use their movie stars and singers and comedy shows and award shows to repeat their narrative over and over again. And then they use their ex-president to endorse “the resistance.”

All to make them march. Make them protest. Make them scream racism and sexism and xenophobia and homophobia. To smash windows, burn cars, shut down interstates and airports, bully and terrorize the law-abiding — until the only option left is for the police to do their jobs and stop the madness.

And when that happens, they’ll use it as an excuse for their outrage. The only way we stop this, the only way we save our country and our freedom, is to fight this violence of lies with the clenched fist of truth.

I’m the National Rifle Association of America. And I’m freedom’s safest place.

Apparently, our country is on the brink of catastrophe, and the NRA is America’s last hope for salvation and freedom. You know, not to self-aggrandize or anything. Dana Loesch’s rant is an emotionally-laden one, so on some level, it seems unfair to really sift through her comments and pick them apart. Then again, this is propaganda which has the power to motivate and influence people’s decisions, particularly in a negative direction, so—what the hell—let’s tear this speech to shreds. My $4.63 (two cents, adjusted for inflation):

They use their media to assassinate real news.

As opposed to fake news? Which is the real news and fake news, in this equation? Just checking. If we’re going to be conjuring images of unrest and trying to raise doubts about the fairness and soundness of the mainstream media, we should know who our so-called friends and enemies are, right? Right? Not only is Loesch remarkably vague in this demonization of the other, but she’s using some awfully loaded language from the jump. “Assassination” usually applies to the murder of someone notable or revered. Loesch could have used “kill” or even “destroy,” but instead, she chose to invoke a context in which the President is under attack and in immediate danger. Never mind that Donald Trump has been a consistent aggressor with respect to the news media, even going so far as to re-Tweet a depiction of himself nailing the likes of CNN with a wrestling move. For someone in the crosshairs, Trump sure lashes out at the MSM a lot. It’s at least a two-way street, but our President would imagine it as nothing more than a witch hunt—even when the news media has largely pulled its punches, sacrificing a certain standard for the sake of clicks, ratings and views. In other words, both sides have been doing their part to diminish a free press.

They use their schools to teach children that their president is another Hitler.

OK, so the “Donald Trump is Hitler” angle was always apt to be overblown, but when the man is being cheered on by David Duke and white nationalists across the globe, it’s not a completely absurd comparison, especially not when someone like Eva Schloss, Anne Frank’s stepsister, has accused Trump of “acting like another Hitler.” I’m actually less concerned about Dana Loesch’s allusion to Hitler here, and more disturbed by the attack on schools as a bastion of liberal indoctrination. If teaching children to respect women and people of other nations, races, and faiths is wrong, then so be it, because you’re sure as hell not getting that from our President.

They use their movie stars and singers and comedy shows and award shows to repeat their narrative over and over again. And then they use their ex-president to endorse “the resistance.”

We’ve heard this line ample times before, especially from the right. Why do these celebrities have to wax political all the time? #StayInYourLane, am I right? Except for the idea that politics affects pretty much everything else, and these celebrities are not only entitled to their views, but arguably should be engaged when the direction of the country is involved. I don’t denigrate Scott Baio for expressing his conservative political views. Maybe I might denigrate him for lacking talent as an actor, but like I said, he can say and think what he wants. This is America. Speaking of views, what, pray tell, is wrong with a politician like Barack Obama commenting on “the resistance?” It’s literally been his job to be involved in politics, and he led the freaking country for eight years. If Trump is doing a shitty job, who better than his Barack-ness to render his opinion having done the same job?

All to make them march. Make them protest. Make them scream racism and sexism and xenophobia and homophobia. To smash windows, burn cars, shut down interstates and airports, bully and terrorize the law-abiding — until the only option left is for the police to do their jobs and stop the madness.

Um, Ms. Loesch, it’s American tradition to march and protest, not to mention completely legal unless it veers into the realm of violence and destruction of property. Even then, you’re describing a minority of instances and bad actors, and while we’re on the subject of the police and of bullying and terrorization, what about the fear that people of color face when they are made to understand that being stopped for a broken taillight may end up in their effective murder at the hands of an officer of the law? What about someone like Philando Castile being shot several times despite trying to warn the officer who stopped him that he was legally carrying a weapon? That to me is madness. Not to mention racism, sexism, xenophobia, and homophobia can and should be called out and decried. There’s this notion going around that political correctness is holding us back as a nation, but it’s burdensome only to those who don’t practice it and who don’t genuinely believe people should be loved and respected.

And when that happens, they’ll use it as an excuse for their outrage. The only way we stop this, the only way we save our country and our freedom, is to fight this violence of lies with the clenched fist of truth.

Let’s get this straight: I don’t hate the police. I respect the job they do, thank them for keeping us safe, and appreciate the danger many of them face every day. I would even concede that most who wear the badge are good cops, and I think most Americans, liberal, centrist, or conservative, would feel the same way. Nonetheless, when officers of the law do not do their jobs correctly, or otherwise act in bad faith, that outrage is arguably warranted, especially when police forces show little interest in trying to admonish police for their bad behavior or even actively try to suppress the evidence. Again, any protests should be respectful and non-violent, but this is not to say they are unfair, and furthermore, one might submit that if anyone should want bad cops exposed, it’s others within their ranks.

Enough about our women and men in blue, however. Loesch here talks about fighting a “violence of lies” with “the clenched fist of truth.” First of all, what the heck is a “violence of lies?” Based on the dictionary definition, she is either referring to the conscious act of trying to hurt, damage, or kill something, or a strength of emotion/destructive force. Either way, it’s an odd turn of phrase, akin to calling a group of cows a gaggle. Besides, she points to the left and cries foul, but the same can be and has been said about the right, and I may be biased, but the criticism is way more justified.

One last thing: the clenched fist is a symbol of the resistance you have taken great pains to demonize. You and your conservative ilk are in power now, so kindly, ahem, step off, or else I have a new hand gesture involving a particular finger and pejorative meaning waiting in the wings


The thing that always gets me about the National Rifle Association and appeals to “freedom” is that it always seems as if the organization and its supporters are depicting a situation by which the “godless” left is coming for their guns. Except I never actually hear anyone on the left say we should take away the right to bear arms. This last election cycle, Hillary Clinton distinguished herself from Bernie Sanders by appearing tougher on guns, even going as far as to support the families of victims of the Sandy Hook shooting in a bid to bring suit against gun manufacturers. (I myself, perhaps unsurprisingly, sided with the latter, because I don’t see the value in such litigation except in instances where the manufacturer clearly was at fault in creating a product that malfunctions or knowingly sells to a criminal element, but this point may be debated.) Still, even Clinton has never advocated abolishing the Second Amendment outright. Sure, she and others (including myself) may call for a restriction on sales of military-grade weapons to civilians, but this seems pretty sensible. Of course, “sensible” may be a relative term when it comes to gun policy and gun reform in the United States, but do with this sentiment what you may.

While we’re speaking in “sensible” terms, let’s state something which is obvious, but nonetheless bears repeating. The purpose of guns is to harm, intimidate, and kill. Sure, it may be used for hunting, but that still fits the bill. #DeerLivesMatter. Otherwise, people may blow off steam and practice their target shooting, though if they really wanted, they could—I don’t know—go to the bar instead. The most legitimate reason why anyone not already required to carry a firearm per their job or role should own a firearm, as I see it, is for defense of his or her home. Beyond that, the justifications largely appear to fall flat. Guns result in pieces of metal moving at high rates of speed. In this respect, they are like cars, huge masses of metal which are designed to move at high rates of speed. Cars, like guns, have the potential to kill. For this reason, before being able to legally drive one, people must first be old enough, and must pass both a written and road test. Because they can cause destruction, including to one another (not to mention they can cost a shit-ton), there are any number of car insurance companies as well. Automobiles, in short, are a big deal and require the requisite know-how and safeguards to operate, but hey, they get you where you need to go.

So, let’s get this straight: cars, which are comparatively much more useful than guns, require much more documentation and proof of proficiency than guns, devices designed solely to frighten, maim, and/or end a living thing’s existence. Wait, what? Relatively speaking, it is frighteningly simple to get a gun legally in the United States of America. A June 2016 report by Doug Criss for CNN put this matter in jarring perspective when it considered how a gun is easier to get than any number of things in this country. As noted, it is easier to get a lethal weapon than a driver’s license. You don’t need to pass any knowledge or proficiency exams, nor do you even need, in most cases, a license or permit. Furthermore, whereas new drivers in a state like Maryland must go through a probationary period, there is no such requirement for firearms. Just go to the shop, get a gun and some ammo, load that sucker up, and get to shooting!

Criss provides other examples as well, and of considerably less danger, to boot. For a passport, you need to prove your identity as a citizen, file paperwork, submit a photo, and wait about six weeks for processing, whereas with guns, if buying from a private seller, you likely don’t even need a background check. You may be limited to the amount of cold medicine containing pseudoephedrine you buy in a month because it can be used to make meth; no federal law places such a limit on the number of guns you can purchase. For a divorce, it may take several months to finalize; the most stringent gun buying laws in individual states would have you wait mere days before you can take home your shiny new lethal weapon. Even getting a puppy may require you to be 21 or older, provide personal references, and submit to a home visit when adopting from an agency. A gun is nowhere as cute and cuddly, and necessitates no home visits or personal references. And, as we’ve firmly established, it can kill you.


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Donald Trump, being an asshole. As usual. (Image Source: CNN/Screencapture)

The influence of the National Rifle Association as a subset of the larger discussion of the issue of money in politics should trouble Americans regardless of their political affiliation, though certainly, those on the left particularly concerned about this matter should be especially alarmed. Not only is the NRA obviously well-connected in terms of access to politicians and availability of funds to devote to lobbying efforts, but they are also well-organized in terms of communicating with their membership and putting them on a path to action. In a piece from last year for NBC penned in the wake of the Orlando shooting, Leigh Ann Caldwell explored how the NRA exerts influence beyond mere political contributions to individual candidates. The Association can give to the major political parties as well as committees within their ranks at both the state and national level. Its five-million-plus members can also donate of their own accord, not to mention the NRA has its own super PAC and 501(c)(4) organization for the purpose of political campaigns. To top it all off, and perhaps most significantly, the NRA communicates constantly with its membership, informing them about gun-related votes, advising them how to vote, and even spelling out how specific lawmakers voted on the issues so as to apply political pressure accordingly, with people at the ready to send E-mails, letters, and phone calls in line with this function. Oh, and they register people to vote, too. At a time when Republican efforts to curtail the vote for the Democrats’ traditional systems of support are as strong as ever, this detail is not insignificant.

So, how do we solve a problem like the NRA? The answer is both a simple one, i.e. funding resistance efforts, and a complicated one, in light of how entrenched its power is and how effectively it marshals resources when a vote is involved. Back in 2014,  Tim Dickinson wrote about how to beat the NRA in seven not-so-easy steps for Rolling Stone. Though perhaps a bit obvious, though decidedly necessary to mention given its history and investment in politics heretofore, the first step Dickinson outlined was committing to a generation-long battle against the gun lobby. With that, the next recommendation was to develop a local strategy of supporting gun control initiatives to amplify the position of the pro-reform White House. Of course, now man-baby Donald Trump is President, so the equation changes quite a bit, but the point of acting at the state and community level is yet highly relevant.

The other five steps vary in terms of how compelling they are, notably if you happen to be a progressive like myself, but they are worth deliberating. #3 involves politicizing disaster, because the NRA already does it and little has moved the proverbial needle outside of “making a political issue of the tiny coffins of dead children in the wake of a school shooting.” In advertising, they say sex sells, but maybe the anti-gun-violence activists among us need to fight fire with fire and play on the public’s emotions. Along these lines, #4 involves taking swift action to capitalize on tragedy. As Dickinson would have it, think less Barack Obama and more Andrew Cuomo. #5 is to bring Big Money to the table. This seems to be akin to dancing with the devil, but there is value in the idea that this money would be linked to a broad base of gun control activists with their own ability to donate and vote to the cause. #6 is to “think bigger than mayors, moms, and martyrs.” That is, create a movement that isn’t limited to concerned mothers and families of victims, and that has a simple message about ending gun violence and making communities safer. Finally, #7 involves preparing for setbacks and retaliation from the National Rifle Association. After all, if, in the wake of shooting after shooting, we are still lagging behind in terms of the use of background checks, waiting periods, and limiting sales of weaponry designed to kill the most people in the shortest amount of time, we need to understand that the NRA is primed to play both offense and defense. So far, it’s been a winning formula for the gun lobby.

Speaking of setbacks, Dana Loesch’s propaganda rant on behalf of the NRA was criticized not only by proponents of gun reform, but many gun owners as well as being a bit much. Still, if we would expect this to seriously hurt the National Rifle Association and its ability to recruit, we would be patently naïve, and we should be duly worried about how some of the organization’s supporters might interpret Loesch’s broad message. Loesch et al. frame this is as a “culture war,” but some might heed the call to action armed with more than just the clenched fist of truth, if you catch my drift. Lastly, in accordance with Tim Dickinson’s ideas, we must understand there is no, ahem, silver bullet when it comes to fighting the NRA’s influence. It will take money, it will take community involvement, and most of all, it will take time. When the NRA points, three fingers point back in terms of its contributions to limiting the freedom of Americans everywhere to enjoy safety without the fear of gun violence. If you think this is a self-defeating principle, however, feel free to talk to those onlookers at the Trump presidency still waiting on impeachment.