Tag: Mark Zuckerberg

2019 Recap: No Rest for the Weary

Beto, you look like I feel. (Photo Credit: Gage Skidmore/Flickr/CC BY-SA 2.0)

Excitement and dread.

These two moods best describe how I feel heading into a new year and a new decade. On one hand, I am eager to see how the United States presidential election and how impeachment proceedings against President Donald Trump will shake out. On the other hand, I worry voters are prepared to repeat a very dumb decision they made back in 2016 on top of being concerned about the health of the global economy, the future of our planet, and the welfare of the most disadvantaged and disenfranchised segments of the population. I’m getting my popcorn ready—and trying not to bite my nails as I prepare to eat it.

Where do you stand as we turn the calendar to 2020? Are you looking ahead, saying “good riddance” to 2019? Are you pumping the brakes, cautious about the hell that the coming year might have to offer? Or, if you’re like me, are you somewhere in between? Whatever your sentiments, this recap of the past year is designed to reflect on some of its prevailing themes, at least as far as this writer covered it. So without further ado, stop looking at those Baby Yoda memes and let’s take a look back on the year that was.

Tucker Carlson’s white power hour

FOX News has been a repository for false or misleading narratives and opinion journalism masquerading as real news reporting for some time now. Of late, though, its prime time lineup has seemed particularly reprehensible and soulless.

Trying to choose which of FOX’s personalities is the worst is a bit like deciding whether you’d rather be burned alive, poisoned, or shot. However you look at it, there’s a terrible option awaiting you. Sean Hannity is a shameless Trump apologist who serves as a propaganda machine for the president and who regularly traffics in conspiracy theories. Laura Ingraham likewise is a staunch Trump defender who has assailed Democrats for voting to impeach Trump and who has targeted liberal critics of her employer as “journo-terrorists,” inciting her followers to spew venom in their direction.

If one figure takes FOX News’s cake of hateful conservative rhetoric, however, that person might just be Tucker Carlson, who has demonized not just illegal immigration, but all non-white immigration to the United States, lamenting would-be immigrants as making “our own country poorer and dirtier and more divided.” Not exactly lifting our lamp beside the golden door, are we, Tucker?

Depending on how you view American attitudes toward immigration, such an argument is either un-American or distinctly American, but it certainly goes against our stated values as that fabled melting pot of the North American continent. Tucker Carlson is a white nationalist who espouses racist views regularly from his position as a highly-watched political commentator. At heart, it doesn’t matter what he believes. His platform for cruelty and hate outweighs his protestations on the basis of free speech, and calls for boycotts of his program are more than warranted.

Candace Owens is a conservative grifter

Candace Owens makes a legitimate point: Blacks don’t necessarily have to vote for Democrats. In truth, they, like members of other minority groups, have probably been underserved by the Democratic Party. That said, this reality does nothing to absolve the Republican Party of being an exclusionary group of largely white males which harbors actual white supremacists. It also doesn’t mean that Owens has any legitimacy as a political activist.

Conservatives like Owens because she makes their talking points for them and because they can point to her as a token example of how the GOP isn’t just a repository for folks of the Caucasian persuasion. The problem with Owens’s service in this capacity is that she makes her arguments in bad faith and/or in ignorance of the true history of past events.

For example, she downplays the existence of racism in America despite her and her family members being a victim of it. Because she’s NOT A VICTIM, YOU LIBERAL CUCKS. YOU’RE THE SNOWFLAKE. Also, there was the time she tried to claim Adolf Hitler wasn’t a nationalist, as if to say that the Führer was fine except for when he took his act on the road. Right.

Candace Owens is someone who has filled a void among today’s conservatives to rise to prominence despite being a relative newcomer to the fold. But she’s an opportunist who owes her popularity in right-wing circles to YouTube more than the content of her speeches and she shouldn’t be taken seriously—you know, even if she was asked to testify before Congress.

Making America Great Again—whether you realize it or not

Americans frequently lament the political divide which dominates the nation’s discourse. When they can’t even agree on the same set of facts let alone holding different opinions, however, the notion that many of us are living in separate realities becomes readily apparent.

Take the case of a group of students from Covington Catholic High School attending a March for Life rally in Washington, D.C. and Nathan Phillips, a Native American and veteran on hand for the Indigenous Peoples March. Upon members of the Black Hebrew Israelites shouting epithets at the kids on the steps of the Lincoln Memorial, Phillips interceded to try to diffuse the situation, singing and drumming. The students, meanwhile, several wearing MAGA hats, mocked Phillips, with one boy, Nick Sandmann, standing face-to-face to him and smirking derisively.

Of course, that Sandmann and his family would be sent death threats is inexcusable. That media outlets and public figures would post hasty retractions and hold softball interviews with the fresh-faced white kid, all the while doubting their initial reactions to what they saw, though, is wrong all the same. Spare me the hagiographic sanctification of Sandmann’s “right” to do what he did. His privilege existed before this incident and will certainly continue long after it. Furthermore, the both-sides-ing of this case is appalling in light of the implied racism herein.

Alas, this is emblematic of America in the era of President Trump. If you believe him and his supporters, the economy has never been doing better, immigrants are a danger to the country, Israel is our only ally in the Middle East and that will always be the case, and he alone is the reason why North Korea hasn’t moved to nuke us. These are the falsehoods perpetuated by a Divider-in-Chief who, as he gives as a State of the Union address, only promotes more disunity.

There’s something about “The Squad”

Outside of Nancy Pelosi and Hillary Clinton, whose evident shadow presidency has loomed over Donald Trump’s tenure since before it began, no figures make Republicans and conservative pundits foam at the mouth quite like Alexandria Ocasio-Cortez, Ayanna Pressley, Ilhan Omar, and Rashida Tlaib, known colloquially as “The Squad.”

The congressional neophytes have been a frequent target for Trump and others, with the president himself playing every part the ugly American and suggesting they “go back where they came from.” Ocasio-Cortez is of Puerto Rican descent and was born in the Bronx. Pressley was born on American soil, too, as was Tlaib. Only Omar was born outside the United States and she eventually secured citizenship. These women are Americans and their patriotism shouldn’t be questioned.

Omar in particular has seen more than her share of abuse from detractors on the left and right. She and Tlaib, for their support of Palestinian rights and for their attention to the influence of the pro-Israel lobby, specifically AIPAC, have been branded as anti-Semites. Being a Muslim and alluding to the corrosive influence of money in politics doesn’t make you an anti-Semite, however, and Omar’s forced apology only seems to make her point about the Israel lobby’s reach for her.

Party leaders like Pelosi may downplay the influence of these women as limited to their Twitter followers, but going after The Squad is ill-advised no matter where you land on the political spectrum. Centrist Dems may balk at their progressive ideals, but if they are not model Democrats, who is?

The irresponsibility of social media giants

Social media has greatly expanded our idea to communicate ideas to one another and share content. The bad news is not all of this material is equal in its merit and companies like Facebook, Google, and Twitter are unwilling or unable to handle it.

On YouTube, for instance, right-wing and far-right content creators have been given effective carte blanche to peddle their hate to impressionable young males, and pedophiles have been given access to random people’s videos through the service’s automated recommendation system. Twitter has been slow to respond to warranted bans for professional liars such as Alex Jones and has seemingly been content to make cosmetic changes to its interface rather than authentically enforce its stated guidelines.

Perhaps the worst actor in this regard, though, is Facebook, whose founder and CEO Mark Zuckerberg has expressly identified Elizabeth Warren’s prospects of winning the presidency as an “existential threat.” Earlier this year, the company announced a shift that would allow political campaigns to essentially lie with impunity in their advertisements, a shift that favors the Trump campaign, a haven for disinformation.

Zuckerberg has publicly defended this change on free speech grounds, weirdly invoking civil rights leaders amid attempting to justify Facebook’s abdication of its responsibility. But realistically speaking, Facebook has been derelict in its duty for some time now, failing to clearly state rules or enforcing them only in the most obvious and publicized instances. If companies like Facebook, Google, and Twitter can’t police themselves, it’s high time we move to regulate them or even break them up to the point they can be effectively managed.

Hey, did you know there’s a process called “impeachment?”

Will they or won’t they? By now, we know they did, although, as some would argue, they could’ve done more with it.

I’m talking about impeachment, in case you were unaware or did not read the heading preceding this subsection. For the longest time, it seemed as if Nancy Pelosi and House Democrats were going to forgo bringing articles of impeachment up for a vote. As Pelosi stated publicly, there was the matter of beating Donald Trump in 2020 at the ballot box. She also insisted Trump impeached himself, even though self-impeachment isn’t a thing and that just made it appear as if she were waiting for the president to self-destruct or for someone else to do the Democrats’ dirty work for them.

Unfortunately for Pelosi and Company, Robert Mueller, while he could not clear Trump of the possibility of obstruction of justice in his report, also wouldn’t move to prosecute the president, citing DOJ precedent. With growing public support for impeachment not to mention an increasing number of House Democrats making their preference for impeachment known, it became harder and harder to resist the calls.

When news broke of Trump’s fateful call to Ukraine president Volodymyr Zelensky requesting an investigation into Joe Biden and his son Hunter Biden as well as an admission of guilt regarding Ukraine’s framing of Russia for interference in the 2016 U.S. presidential election (based on a debunked conspiracy theory, no less) all as part of a quid pro quo to secure $400 million in aid already earmarked by Congress, the path forward became clear. In September, a formal impeachment inquiry against Donald Trump was announced and in December, the House voted to impeach Trump on two counts: abuse of power and obstruction of Congress. Obstruction of justice was notably absent from these counts.

Support for or against impeachment has largely fallen along party lines. Justin Amash deserves at least a modicum of credit for breaking from his fellow Republicans and opting to impeach Trump, though his new identity as an independent who criticizes both parties equally isn’t exactly great. Jeff Van Drew, in switching from a Democrat to a Republican because he was unlikely to get re-elected, deserves nothing but scorn, as does Tulsi Gabbard for voting Present on the articles of impeachment. The concerns of vulnerable Democratic seats are well taken but aren’t numerous enough to merit withholding on impeachment altogether.

While winning the presidential election is critical for Democrats and losing House seats would clearly not be a desired outcome, at the end of the day, accountability matters. For Democrats to sit by and do nothing while Trump continues on a path of corruption and destruction would’ve been unconscionable. It took them long enough, but at least they did something.

The absolute mess that has been the Democratic primary

Joe Biden. Michael Bloomberg. Cory Booker. Pete Buttigieg. Julián Castro. Bill de Blasio. John Delaney. Tulsi Gabbard. Kirsten Gillibrand. Kamala Harris. Amy Klobuchar. Beto O’Rourke. Bernie Sanders. Tom Steyer. Elizabeth Warren. Marianne Williamson. And a bunch of dudes you probably didn’t even know were running or still are campaigning. Welcome to the 2020 Democratic Party presidential primary, ladies and gentlemen.

By this point in the race, we’ve lost some notable contenders, chief among them Harris and O’Rourke. Some, like Bloomberg, joined late. Howard Schultz never even joined and was unmercifully booed along his path to discovering he had no shot. More concessions of defeat will eventually come, but in the meantime, the field remains crowded as all heck in advance of the Iowa caucuses. It’s anyone’s guess as to what will happen in February.

As it stands, Joe Biden is the presumptive nominee, despite the absence of clear policy goals, a checkered record as a legislator, and apparent signs of decline. This is not to say the race is over, however. Bernie Sanders and Elizabeth Warren are strong contenders, and Pete Buttigieg has seen his star rise in recent weeks. With a significant portion of prospective primary voters yet undecided, it’s still anyone’s proverbial ballgame. OK, probably not Michael Bennet’s, but yes, still very wide open.

In a theoretical match-up with a generic Democrat, Donald Trump loses frequently depending on the survey. While Biden and Buttigieg are seen as perhaps the “safest” bets based on their place in the polls and their centrist stances, in 2016, the centrist Hillary Clinton proved to be the loser and a moderate could well lose again to Trump in 2020.

Establishment Democrats may be loath to have a progressive like Elizabeth Warren or, worse yet, an independent and self-described democratic socialist like Bernie Sanders at the top of the ticket, a feeling exacerbated by Jeremy Corbyn’s and the Labour Party’s recent drubbing at the hands of Boris Johnson’s Conservative Party in the UK. There are appreciable differences to be had between someone like Corbyn and someone like Sanders, though, including the very different situations facing the United States and a United Kingdom still trying to come to grips with the Brexit referendum vote. If the Dems are serious about beating Trump this coming November, a Sanders or Warren might just be their best hope to achieve this.

Quick items

  • Evidently, some Democratic donors are still in their feelings about Al Franken’s fall from grace. Even though, you know, Franken made his own bed and lay in it. Meanwhile, another fallen male celebrity of the #MeToo era, Kevin Spacey, continues to be creepy AF.
  • Michael Jackson’s image took yet another hit upon the release of the docu-series Leaving Neverland. Jackson’s most rabid fans, er, did not take kindly to this new production.
  • Anti-Semitism is on the rise and “lone wolf” attacks carried out by shooters sharing hateful extremist views continue to occur. But Ilhan Omar is the bad guy because she pointed out the connection between the Israel lobby and public positions on Israel. Is that you pounding your head on the table or is it me?
  • In my home state of New Jersey, so-called Democrats like Steve Sweeney have seen fit to challenge Phil Murphy on various initiatives for daring to question millions in tax breaks given to party boss George Norcross and companies linked to him. Nice to know where their priorities lie.
  • Sarah Sanders resigned from her post of White House press secretary, allowing the White House to finally, er, continue not having actual press conferences.
  • Houston Rockets general manager Daryl Morey dared to support Hong Kong protesters in their opposition to heavy-handed Chinese policies aimed at the region. China had a fit and cancelled various deals with the Rockets and the NBA. In general, China has a major influence on our economy and holds a lot of our debt, greatly impacting publicly-stated political positions. But sure, let’s talk about Russia some more, shall we, MSNBC?
  • Migrant families are still being detained in inhumane conditions at the border, and yes, they are still concentration camps.
  • Much of today’s political punditry, dominated by white males, continues to suck. Especially yours, Bret Stephens, you bed bug, you.
  • Mitch McConnell is still, like, the worst.
  • On second thought, no, Stephen Miller is probably the worst.
Pete Buttigieg is young and well-spoken, so apparently, some people think he should be the next President of the United States. (Photo Credit: Lorie Shaull/Flickr/CC BY-SA 2.0)

I struggled for a while before settling on “No Rest for the Weary” as the title of this post. Why did I choose this? In trying to look back at the 2010s and identify a theme, a lot of what seemed to characterize major events was unrest. A global financial crisis. The uprisings of what was termed the Arab Spring. The emergence of ISIS. The annexation of Crimea. Brexit. The ongoing climate crisis.

Much of this has a chaotic feel to it, and what’s more, there’s little to no reassurance the 2020s will be any better along this dimension. As income and wealth inequality grow in the United States and abroad, and as more people become refugees as a result of a less habitable planet, there are plenty of reasons to worry we’ll reach some sort of tipping point unless dramatic corrective action is taken. In truth, we should really be further along than we are.

All this uncertainty and unrest is, well, tiring. It takes a lot to invest oneself in the politics and social issues and economics of the day. I myself continuously feel as if I am not saying or doing enough to contribute to the betterment of our society. Realistically, depending on one’s immediate circumstances, it can be a real struggle to want to be involved in the first place.

Despite the emotional and physical fatigue of it all, seeing what happens when Americans aren’t engaged with the issues affecting them or aren’t involved with the decisions impacting them at home and at work makes it all the more imperative that we stay informed and politically active. The Washington Post has adopted the slogan, “Democracy dies in darkness.” While they may be overstating their part in this a bit, I feel the maxim holds true. When we cede our power to those who seek to diminish us for theirs or someone else’s personal gain, we have lost a great deal indeed.

My hope is that all is not lost, however. I would not have wished President Donald Trump on this country for anything, but in the wake of his catastrophe, ordinary people are organizing and making their voices heard. This may have happened regardless of who won in 2016, but in America, Trump’s political ascendancy sure seems to have accelerated things.

What needs to happen and what I believe is already underway is a political revolution. You and I may have different ideas on how that will manifest. I believe a progressive direction is the best and perhaps only path forward. Much of our story has yet to be written. Whatever happens, though, it is through our solidarity as everyday people that positive change will be achieved.

In all, here’s hoping for a better 2020. There may be no rest for the weary, but there are enough people and big ideas at work to suggest a new dawn is on the horizon.

Facebook Is Not Your Friend

Mark Zuckerberg invoked the iconic figures of Frederick Douglass and Martin Luther King, Jr. when defending why his company will allow political candidates to lie with reckless abandon. Wait, what? (Photo Credit: Anthony Quintano/Flickr/CC BY 2.0)

Q: What kind of company views the very existence of Elizabeth Warren’s presidential campaign as an “existential threat?”

A: Facebook, and the doom-and-gloom terms in which it frames this discussion tell you all you need to know about whose side it’s on.

What’s Mark Zuckerberg and Co.’s bugaboo about the progressive Democrat’s candidacy? Senator Warren doesn’t seem like the most physically imposing character. Could one woman really represent that much of a danger to a corporation worth billions of dollars?

Well, if she becomes President of the United States, perhaps. As a Democratic senator from the state of Massachusetts, Warren has built a profile championing corporate accountability and emphasizing standing up for the rights of end users of companies’ goods and services. Despite Joe Biden’s attempt to take credit for it in the most recent Democratic presidential debate, her signature achievement heretofore is the Consumer Financial Protection Bureau, a creation explicitly and singularly devoted to safeguarding average Americans in their solicitation of financial services.

On a related note, Warren has been a vocal critic of Wells Fargo and its executive leadership, memorably grilling then-CEO John Stumpf in 2016 during a Senate Banking Committee hearing about the banking giant’s underhanded business practices and later advocating for the institution to remain under a growth cap imposed by the Fed until it can evidence a willingness to comply with standards of equitable behavior. Seeing as Wells Fargo has seen a revolving door at the top since then and still languishes under an asset restriction, it appears her concerns are more than warranted.

Broadly speaking then, Elizabeth Warren represents a desire to more directly regulate corporate America, including the tech sector, distinguishing herself from rival Bernie Sanders as an adherent of capitalism rather than a self-described democratic socialist. For Facebook, meanwhile, an organization predicated on selling and manipulating user data which might have and should have faced stronger repercussions for the breadth of the Cambridge Analytica scandal, this does not compute.

Understandably, monoliths like Amazon, Facebook, and Google don’t wish to have their size or power circumscribed. The same applies to the big banks, who have met likewise with Sen. Sanders’s ire and calls for separation of their traditional banking elements and more speculative financial services. How Facebook is going about trying to resist demands for greater accountability, however, deserves every bit of admonishment and scrutiny.

Dipayan Ghosh, co-director of the Digital Platforms & Democracy Project at the Harvard Kennedy School and former adviser to both Facebook and the Obama administration, is one of the growing lot who believes it’s time for Facebook to be more strictly regulated. Ghosh’s sentiments come on the heels of an announcement by the social media titan that it won’t censor or even fact-check politicians despite the notion these ads may contain false or misleading claims.

To be fair, actors across the political spectrum are prone to false or misleading content in their political advertisements; Sen. Warren’s campaign, for a bit of shock value, recently led its own Facebook ad with the notion that Zuckerberg and Facebook had endorsed Donald Trump for re-election before admitting within the same space that that wasn’t literally true. (In response, the Facebook Newsroom Twitter account sent a rebuke of sorts referencing the ad, which is vaguely astonishing in itself.) Nonetheless, when a policy shift clearly benefits lying liars who lie such as Trump, such a move gives pause.

Let’s get one thing straight: Donald Trump is not a smart man, but he ain’t no dummy either. This is to say that he knows how to take advantage of an institution which helps his bottom line, and his campaign has exploited Facebook’s refusal to remove disingenuous political content with heavy investment in advertising through this medium as well as Google. While Joe Biden and his son Hunter’s alleged malfeasance have been a frequent target of Trump’s scorn—even though there is no evidence to suggest the Bidens have done anything improper and, ahem, people in glass houses shouldn’t throw stones—the falsehoods and rules violations have been widespread and numerous. In a way, this spending is a perfect microcosm of a presidency marked by its own flagrant falsehoods and rules violations.

For his part, Zuckerberg has sought to defend Facebook’s new open-door political advertising policy on free speech grounds, weirdly invoking the likes of Frederick Douglass and Martin Luther King Jr.—what?—in making his case across media outlets and envisioning his company as one which charitably allows for freedom of expression. Much as you can’t yell “Fire!” in a crowded theater or yell “Bomb!” on a airplane with impunity, though, if you’re a platform with the influence and reach of Facebook, you can’t let other people and entities with influence and reach wantonly peddle their lies—or at least you shouldn’t be able to. At the very least, if you’re going to enforce the rules (or not enforce them), you should do so without apparent political prejudice.

Ay, here’s the rub: for all the accusations of a liberal bias on platforms like Facebook, the company’s actions and its very structure suggest a complicity with conservatism and conservative figures/outlets. Over the past few weeks, Judd Legum has practically made Facebook’s dalliances with right-wing favoritism the raison d’être of his newsletter Popular Information. Among the items Legum has cataloged:

  • Zuckerberg meeting with Tucker Carlson and other conservative commentators and journalists to discuss matters of free speech and partnership, and Facebook naming the Daily Caller as a fact-checking partner despite a history of inaccuracies (to put it mildly)
  • Facebook stacking its D.C. office top leadership with veterans of Republican politics
  • Zuckerberg falsely claiming Facebook was created in response to and as a means to facilitate conversation about the Iraq War and other conflicts
  • Facebook permitting coordinated inauthentic behavior by the Daily Wire, originally Ben Shapiro’s baby, while acting to outlaw the same practices from progressive sources
  • Facebook failing to override its automated controls to flag and ban content for Black Lives Matter groups, LGBTQ activists, left-leaning small publications, and others forums which may be critical of conservative views

All this has made for a climate at Facebook hinting at a “frightening new world for political communication,” as Ghosh phrases it. He writes:

It is now the case that leading politicians can openly spread political lies without repercussion. Indeed, the Trump campaign was already spreading other falsehoods through online advertising immediately before Facebook made its announcement — and as one might predict, most of those advertisements have not been removed from the platform.

Should our politicians fail to reform regulations for internet platforms and digital advertising, our political future will be at risk. The 2016 election revealed the tremendous harm to the American democratic process that can result from coordinated misinformation campaigns; 2020 will be far worse if we do nothing to contain the capacity for politicians to lie on social media.

Could the Trump presidential campaign engage in the same kind of chicanery it did in 2016 and still lose in 2020? Sure. In fact, if the results of that election were based solely on the popular vote, Trump never would’ve been elected. Still, Facebook is playing a dangerous game, one which invites great risk to the American political process without much risk to its own survival and which allies the company with disreputable (outside of conservative circles anyway) people like Ben Shapiro and Tucker Carlson. It is deliberately trying to sway the election to serve the desires of executive leadership, whether it legitimately believes the kind of rhetoric from publications like the Daily Caller and the Daily Wire or not.

In doing so, Mark Zuckerberg and Facebook are making it clear they are acting only in their own selfish interests. That doesn’t sound like something either Frederick Douglass or MLK would’ve wanted.

When we talk about Facebook’s sense of responsibility regarding how it handles user data and the veracity of claims in advertising that appear on the site, opinions may vary with respect to how culpable we truly believe Mark Zuckerberg et al. to be. If we were to take, say, a Friedman-esque examination of things, we might aver that if Facebook is financially responsible to its shareholders and isn’t breaking the law outright, deliberations about corporate social responsibility are much ado about nothing. In other words, while we might find Facebook’s actions objectionable, as far as leadership may be concerned, they are doing what’s best for the business. At heart, that is priority one.

In this day and age, however, such a perspective is a minority opinion. Personal and organizational accountability matter, even if not everyone agrees on how we can enforce adherence to a certain standard of conduct. Fines against a company may look like an appropriate punishment, but not only might these sums function as a mere drop in the proverbial bucket for corporations like Facebook, they don’t get at the personnel and the faulty leadership structures to blame for such lapses or intentional misdeeds.

What’s more, assigning guilt to an entity without the capacity for feeling guilty (i.e. a corporation is not a person) arguably is of limited utility and may only serve to ensnare lower-level accomplices or negatively impact workers on the lower links of the food chain. Much in the way #MeToo can be scrutinized for how much change it has effected and how durable its assignment of repercussions, there is room to wonder how punitive these measures truly are for major players in the U.S. economy, especially within the tech sector. Both in terms of applicable statutes and defined ethical frameworks, we seem to be lagging behind Silicon Valley’s attempts to define itself as an adjudicator of moral standards.

So, what’s the answer? Owing to the complexity of the question re individual vs. company-wide responsibility, the potential solutions are manifold, but some part of what actions should be taken would seem to involve government intervention. As noted, Dipayan Ghosh, for one, believes it’s time to regulate. From the closing of his piece:

If Facebook cannot take appropriate action and remove paid political lies from its platform, the only answer must be earnest regulation of the company — regulation that forces Facebook to be transparent about the nature of political ads and prevents it from propagating political falsehoods, even if they are enthusiastically distributed by President Trump.

Our nation has always aspired to place the interests of our democratic purpose over the interests of markets. Silicon Valley should be no exception.

Going back to Elizabeth Warren, supposed existential threat that she is, she advocates going a step further and breaking up monopolistic tech companies like Amazon, Facebook, and Google, even going as far as to call for the undoing of certain mergers such as Amazon’s acquisition of Whole Foods and Facebook’s ownership of Instagram. Zuckerberg, in the leaked audio from a Facebook employee meeting that produced his quote about Warren in the first place, acknowledges the likelihood of a lawsuit to combat such a move, in the same breath expressing his confidence that the company would be successful in an eventual legal challenge. Are Warren’s plans unrealistic? Is Zuckerberg overconfident in this instance? By now, we’re used to big businesses winning, but the courts, interpreting existing antitrust law, may yet favor would-be regulators.

To say the least therefore, the fight over Facebook’s open-door political advertising policy appears far from over. In the meantime, and barring a course change like that of Twitter’s to ban all political ads (personally, I don’t love the idea the company is just throwing up its hands and waiving its potential to be a model actor, but it’s better than doing nothing), what you can be sure of is that, Facebook, a company which has never meaningfully apologized for the large-scale breach of trust exposed by the Cambridge Analytica bombshell, is not your friend. You may like being able to connect with family and friends and share photos and do all the things the social media platform is capable of doing. But executive leadership is neither truly interested in your privacy nor the sanctity of the First Amendment, and if you’re using the service, you’re implicitly giving your assent to their disregard of both. Whether that’s a deal-breaker is up to you.

It’s 2018, and CEOs Are Still Saying Very Dumb Things

what_the_zuck
For the love of God, Mark Zuckerberg, don’t try to defend the intent of Holocaust deniers. (Photo Credit: JD Lasica/Flickr/CC BY 2.0)

In an era in which companies and their executives are under more scrutiny than ever, and when a climate of political correctness beckons accountability for every faux pas uttered—deservedly so, I might add—it is yet astonishing that corporate leaders continue to make very public statements that espouse very dumb viewpoints. As tends to be the case, these officers are public faces for their organizations, if not namesakes. In the name of protecting their brand and avoiding bad optics, one would think these influential figures would make it a priority not to do or say anything that could generate negative publicity.

Of course, it may simply be that these individuals can’t help themselves. While not a chief executive, Roseanne Barr ran into this situation recently when, not long after a successful reboot of her eponymous ABC show got underway, she went and blew up her opportunity by tweeting disparaging comments of a racist and Islamophobic nature about Valerie Jarrett, businesswoman and former Obama White House official. Essentially, all Barr had to do was not make disgusting remarks like the one that got her show canned. And yet, she felt compelled. The real downside of this, as some might argue, is that a show with working-class appeal that could have helped further a discussion about race and politics in this era was cut short. For Roseanne’s sake, few but her staunchest defenders were sympathetic.

To be fair, and while not to in any way excuse likening a black person to an ape, it’s often in a comedian’s job description to say things that are off-color or to behave in somewhat of a subversive way. With CEOs, however, it is not, and this what makes their lapses particularly alarming. Granted, they might not be particularly well-versed in the intricacies of HR guidelines and PR campaigns. Still, given their prominence within their organizations—frequently accompanied by a salary and benefits that more than compensates them for their time, effort, and expertise—one would think they would use the resources at their disposal to better guard themselves against negative outcomes. Or better yet, rely on their business savvy and common sense.

Instead, we get John Schnatter, the founder of Papa John’s Pizza, dropping an N-bomb during a company conference call. Schnatter did own up to using the epithet following reports of this incident, if we are to give him any semblance of credit, and there was a context to his utterance of the slur—though even with this in mind, he probably could’ve done without it.

The problem with this context is that it doesn’t make Schnatter seem any less reprehensible. His employ of the term occurred when trying to make an analogy about his criticism of the NFL and Commissioner Roger Goodell in failing to adequately address player protests of the National Anthem (specifically, as a problem to be “nipped in the bud”) and hurting the company’s bottom line versus Col. Sanders, iconic founder of Kentucky Fried Chicken, using the epithet in his own right. As Schnatter seemed to suggest, there was a measure of unfairness about him being singled out for his criticisms of the NFL while Sanders didn’t catch the same flak.

This comparison is a problematic one for multiple reasons. For one, while any deep-seated prejudices held by Harland Sanders’s can only be guessed, and while he may have been slow to adopt less offensive terminology for African-Americans or even contributed to the likes of pro-segregation presidential candidate George Wallace, his use of that word appears largely based on conjecture. Besides, trying to exonerate yourself by contrasting your actions with those of a man who dressed like a plantation owner through the Jim Crow era isn’t exactly a terribly high bar to clear. More than a quarter-century after Sanders’s death and in an age in which corporations are more cognizant than ever about their public image, this much should be more or less an afterthought.

It should be stressed that John Schnatter stepped down as CEO back in December after the backlash he and Papa John’s received following his comments about the NFL and player protests, so technically he is no longer serving in that function. In the wake of his more recent admission of using the N-word, Schnatter has also resigned as chairman. Although now he considers resigning a mistake. And the remaining board members have adopted a “poison pill” provision to try to avoid attempts by Schnatter to make a power play and reclaim his position atop the board. Simply put, it’s a mess, one that may have predated these controversies, but one which was magnified by them.

You may or may not have high regard for the Papa John’s product. I live in an area in which there is no shortage of local pizzerias, let alone Domino’s and Pizza Hut, so I personally could take or leave it. Regardless of one’s judgment of Papa John’s taste and overall quality, with over 4,500 locations worldwide, it’s not as if one can easily dismiss the restaurant chain. With other companies related to technological advances, there is perhaps a greater sense of demand or interest based on the novelty of their goods or services. This not withstanding, they too are subject to their founder/CEO going rogue in an era and in industries where public perception arguably should dictate more responsible behavior.

Mark Zuckerberg, fresh off a very public scandal involving the possible exposure of up to 87 million Facebook users and their data to the political consulting firm Cambridge Analytica, recently was interviewed by Kara Swisher of Recode fame, and while the interview touched on a number of different topics, on the subject of whether or not conspiracy theorists like Alex Jones should have a platform, Zuckerberg said something rather befuddling about Holocaust deniers and whether they deserve to be banned. The relevant segment of the interview, as copied from the transcript:

Okay. “Sandy Hook didn’t happen” is not a debate. It is false. You can’t just take that down?

I agree that it is false.

I also think that going to someone who is a victim of Sandy Hook and telling them, “Hey, no, you’re a liar” — that is harassment, and we actually will take that down. But overall, let’s take this whole closer to home…

I’m Jewish, and there’s a set of people who deny that the Holocaust happened.

I find that deeply offensive. But at the end of the day, I don’t believe that our platform should take that down because I think there are things that different people get wrong. I don’t think that they’re intentionally getting it wrong, but I think-

In the case of the Holocaust deniers, they might be, but go ahead.

It’s hard to impugn intent and to understand the intent. I just think, as abhorrent as some of those examples are, I think the reality is also that I get things wrong when I speak publicly. I’m sure you do. I’m sure a lot of leaders and public figures we respect do too, and I just don’t think that it is the right thing to say, “We’re going to take someone off the platform if they get things wrong, even multiple times.” What we will do is we’ll say, “Okay, you have your page, and if you’re not trying to organize harm against someone, or attacking someone, then you can put up that content on your page, even if people might disagree with it or find it offensive.” But that doesn’t mean that we have a responsibility to make it widely distributed in News Feed.

Swisher makes an all-too-valid point, as the majority of us would agree. Sandy Hook was not a hoax. There is no debating the merits of whether it happened or not. The same goes for the Holocaust. There simply is no place in regular discourse for litigating its legitimacy. Unless you are, say, a child who is just becoming able to comprehend what the Holocaust was and the devastation it wrought, any meditations on the intent of deniers is ridiculous. They intend to deny these events as a function of their anti-Semitism. There’s no leeway here.

Zuckerberg would soon after E-mail a clarification to Swisher about how “deeply” offensive he finds Holocaust denial and that he “absolutely didn’t intend to defend the intent of people who deny that.” But, Mr. Zuckerberg, Mark, if I may—you pretty much just defended it by saying it’s hard to “impugn intent.” It’s like President Donald Trump saying there was room for blame “on both sides” related to the unrest and violence in Charlottesville after a group of white nationalists rallied. When there are Nazis holding freaking torches, you disavow them. This is basic stuff.

In Zuckerberg’s case, he made comments that, at best, signify he is out of touch with the impact Facebook has and how it can be used to influence people to join in destructive causes. At worst, they signify that he understands this impact full well, but he and his company are actively choosing not to censor dangerous content because it affects the company’s bottom line.

Mark Zuckerberg isn’t the only high-profile tech-oriented CEO to meet with criticism, only to take his foot and jam it squarely into his mouth. For the longest time, Elon Musk and Tesla Motors have seemingly gotten a free pass from news media because their product is not only sleek and sexy (and hella expensive), but lends itself to optimism about a future in which electric cars have greatly reduced our consumption of fossil fuels and autonomous driving can reduce costs and fatalities in vehicle crashes.

More recently, however, as Tesla has tried to produce its vehicles on a larger scale, it has met with production delays and quality issues, not to mention a well-publicized death involving the use of autonomous vehicle technology and concerns about injuries at company facilities being underreported. Understandably, the organization has received a fair amount of negative press in this regard, and Musk has taken it upon himself to criticize the media and even suggest creating a service by which users can assess the “core truth” and “credibility” of editors, journalists, and publications.

Musk isn’t entirely out of bounds with his defensiveness in the face of criticism at the hands of major media outlets. This is to say that, when the demand to generate clicks or potentially to satisfy corporate donors within the fossil fuels industry is ever-present, coverage of Tesla Motors’s doings can easily be skewed. Going after Reveal, a publication by the non-profit Center for Investigative Reporting, meanwhile, for a story about the aforementioned workplace safety concerns at Tesla and labelling them an “extremist organization” carries less weight, and connotes a sort of thin-skinned petulance, if not signaling a rising desire among corporate and political leaders to intimidate or invite violence against journalists who don’t play nice for the sake of playing nice.

Musk caught flak again when he volunteered a child-sized submersible in the midst of the rescue of the Thai soccer team cave rescue that drew a worldwide audience. Right then and there, the Tesla CEO merited criticism for offering a solution based on an incomplete understanding of the logistics of the rescue, an act many saw as a PR maneuver designed to distract from his company’s failings of late. When Vern Unsworth, a British diver involved in the rescue, was asked about Musk’s “contribution,” he panned it, saying that it had “no chance” of working and that Musk could kindly “stick it where it hurts.”

Musk, because he is a CEO of a major corporation and highly attuned to the workings of social media, took this comment in stride. Kidding! He promptly tweeted and called Unsworth a pedophile, and then apologized for calling him a pedophile—while at the same time justifying his defensive snipe based on Unsworth’s “several untruths” and because the diver told him his idea was terrible.

That’s the kind of thing you shouldn’t say even if you’re not the face of Tesla Motors—and if you are, all the worse. Musk should know better than to throw a hissy-fit over Twitter. And yet, he doesn’t, or at least didn’t. If his apology is any indication, he’s sorry only because it brought him and Tesla more bad press, not because he’s genuinely contrite about making callous, unjustifiable accusations about a man trying to rescue young children.

What’s so unsettling about the awful words of Elon Musk and the above-named individuals is that they are accompanied by a lack of true remorse and/or excuses for their questionable choices. Roseanne Barr claims she didn’t even know Valerie Jarrett was black when she made her infamous comment, and that it was her vote for Donald Trump which doomed her show. John Schnatter, already in the habit of making excuses by blaming the NFL for lower earnings, has tried to justify his use of the N-word on the basis that he didn’t use it as a slur. Mark Zuckerberg professes he never meant to defend the intent of Holocaust deniers—except he totally did. These explanations ring hollow, and arguably exacerbate the controversy in each case. Don’t try to hedge. Just admit you messed up, say you’re sorry, and hope that people will forgive you.

Likewise disconcerting is the idea that these antics either have or continue to run the risk of overshadowing a great product. What’s more, if there is a lesson to be gleaned from the #MeToo and Time’s Up movements, it’s that no one should be considered impervious to consequences for their actions. Whether the damage people like Kevin Spacey and Louis C.K. have done to their careers is truly long-term remains to be seen, but either way, theirs is not the kind of potential damage to one’s brand and career that one wishes to invite. In a day and age when corporate social responsibility is more than a passing concern and when privacy seems to be on a continuous decline, the same can be said for the likes of Musk, Schnatter, and Zuckerberg.

The Non-Apology Apology Is Alive and Well at Wells Fargo and Facebook

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Wells Fargo claims it wants to “earn back your trust,” but their actions and slick advertising campaigns suggest they are being duplicitous. (Photo Credit: Taber Andrew Bain/Flickr/Creative Commons)

Wells Fargo not long ago released a commercial titled “Earning Back Your Trust” that starts with a man on horseback riding in slow motion. The voiceover begins, “We know the value of trust. We were built on it.” The narrator then precedes to burnish the company’s credentials by talking about its history of transporting gold from the West, and that it built on the trust it engendered until it, well, lost its way.

Now, however, Wells Fargo is completely re-committed to its customers, and devoted to “fixing what went wrong.” It’s ending product sales goals for branch bankers. It’s holding itself accountable. “It’s a new day for Wells Fargo,” explains the narrator. “But it’s a lot like our first day.” Meanwhile, The Black Keys’ “Howlin’ for You” plays over the slickly-produced minute-long spot.

Ahem, pardon me if I seem unconvinced. Not only is the song choice a curious one—to me, it seems more befitting of a Budweiser commercial with some ruggedly handsome guy chatting up an equally telegenic twenty-something in a bar—but the ad’s tone also seems off. That is, it seems less of contrition, and more of self-congratulation, as if the company’s storied history more than makes up for any momentary ethical lapses.

But, oh, what an ethical lapse it was. Wells Fargo’s promotion of an aggressive sales-oriented culture was highlighted amid a yet-ongoing scandal involving fraudulent sales to unsuspecting customers, one that saw over 5,000 employees fired, the resignation/retirement of CEO John Stumpf, and over $100 million in fines assessed by the Consumer Financial Protection Bureau and other agencies.

Moreover, if recent events are any indication, the banking giant hasn’t learned its lesson when it comes to responsible selling practices. Reportedly, more than 550,000 Wells Fargo customers are believed to have been pressured into buying car insurance they didn’t need last year, 20,000 of whom are believed by the company to have defaulted on their car loans and had their vehicles repossessed as a function of the additional costs. This latest turn in Wells Fargo’s saga had the company potentially on the hook for an additional $1 billion in fines as of the time of this CNN report by Donna Borak and Danielle Bronner-Wiener. Noting the earlier allusion to the bar scene in reference to the “Earning Back Your Trust” commercial’s soundtrack, should we, um, just this put this on the company’s tab?

Two things are particularly striking about Wells Fargo’s ad. The first is that the company professes to be primarily interested in the consumer’s satisfaction, and seems content to hold itself accountable, but asking consumers to trust it to do so when it has violated this trust on a large scale is absurd. It’s like asking the fox to watch the proverbial henhouse, and it’s all but a slap in the face to those who were done financial harm or otherwise were put at risk by Wells Fargo’s sanctioning of a manipulative, underhanded sales culture. It’s why there is a Federal Reserve cap in place on the bank’s growth. Wells Fargo hasn’t proven it can hold itself accountable yet, so why should we take them at their word now?

The second is what’s not in the ad: anything resembling the phrase “we’re sorry.” By the end of the ad, Wells Fargo is pivoting to the future. It’s a new day. Cue images of a horse-drawn carriage surging ahead. Another slap in the face. We haven’t even begun to have the kind of conversation we should be having about your company’s malfeasance, but you’re ready to move on with bluesy rock anthems and images designed to sell even more of your products? Clearly, you don’t get it, and that comments are disabled for the YouTube version of this spot only further convey your tone-deafness. At the very least, you should want to hear what the average consumer thinks about your brand to know how far you need to go to repair your image. Evidently, you don’t want to know. You just want those earnings to hold.

Facebook, facing its own scandal involving the breach of the public’s privacy and trust, issued its commercial “Here Together.” The idea is the same. Once again, it’s about a minute in length, and is designed to remind you about what you loved about the company in the first place—to make friends, connect, and feel “a little less alone” (and maybe, er, stalk that cutie you met in your section of Expository Writing)—briefly acknowledge problems with clickbait, data misuse, fake news, and spam, swear the people running the company will do better, and pivot to the future. A future in which you presumably will continue to use Facebook, invest in it financially, and casually ignore that you have little to no idea about how it uses or sells your information. Again, no mention of being sorry. This whole breach of faith was just a hiccup, a bump in the road. And once again, comments are disabled. Facebook, you get a Dislike from me.

These responses to public outcries from Wells Fargo and Facebook are examples of the non-apology apology, an exercise in linguistics that offers the appearance of sympathy without any underlying genuine remorse, and perhaps even masking irritation at having to acknowledge the other party’s concerns. Both companies seem to indicate “mistakes were made,” but using the passive voice, so as not to implicate anyone specific. Let’s just leave it at that, shall we? Besides, isn’t the Wells Fargo mobile app great? Aren’t you excited that Facebook is planning to create a dating service? GET EXCITED, PEOPLE!

By this token, there is no real admission of guilt among the higher-ups at these companies. Any sense of regret, therefore, is in relation to getting caught, not with respect to betraying the trust of its users. What’s more, their sense of indignation likely reflects an understanding of their prominence. Wells Fargo is one of those financial institutions that easily falls under the heading “too big to fail.” Facebook is one of the preeminent social media apps/sites on the Internet and mobile devices, surpassed only by Google and YouTube in terms of popularity.

If the people scrutinizing their decision-making are lucky enough to fully comprehend what these businesses do—with Facebook, in particular, observers argued that senators charged with questioning CEO Mark Zuckerberg did not—there’s still the matter of how to truly hold executives accountable for failures within their organizations. John Stumpf, CEO of Wells Fargo when news of the scandal facing his company broke, retired and walked away with $134 million. And that’s without a golden parachute! His payout could’ve been that much higher had he been fired and given a severance package!

What’s upsetting about all of this is that Facebook and Wells Fargo, while particularly large and notable examples of it, are not the only perpetrators of public relations disingenuousness, a condition that transcends the corporate realm. Politicians and other public figures, for instance, are renowned for their proficiency with the non-apology apology. How many times have we heard the phrase “I’m sorry if anyone was offended by my remarks, but…”?

Implicit in this kind of statement is the notion that the problem may be on the part of the intended audience and not the accused offender, i.e. “you’re being too sensitive” or “you’re upset for some other reason.” You’re right, Mr. Senator, sir. Upon further inspection, I’m the asshole. Sorry for insinuating that the onus should be on the person making public comments in the first place and wasting your time.

If not making some half-hearted attempt to express regret for their actions and/or sympathy for victims and their families, public figures can claim to be transparent while throwing out false or otherwise misleading information. David Fleshler, reporter for the South Florida Sun-Sentinel, outlined in a recent piece how Broward County Public Schools, the school district under whose purview Marjory Stoneman Douglas High School falls, has repeatedly insisted that Nikolas Cruz, the shooter behind this tragedy, was never involved with what is known as the PROMISE program—but that this information is patently false.

Even if the PROMISE program, designed to keep at-risk youths from traveling along the school-to-prison pipeline, is somewhat of a red herring being pointed to largely by opponents of gun control, that the school district would knowingly obfuscate this element of Cruz’s history sends the wrong message about the administration’s reliability as a source of information for concerned family members and members of the Parkland community.

Other elements of the district’s interactions with the public of late have been similarly disturbing in their lack of transparency. Superintendent Robert Runcie has claimed that all of Cruz’s school records have been passed along to authorities, but a Broward County detective at a school safety meeting contradicted this assertion. The district has also refused to release any documentation related to these records, citing exemptions under Florida state law that do not apply to school boards, and understated how long Nikolas Cruz had been a student at Stoneman Douglas prior to his expulsion.

Runcie has additionally blocked his critics on social media and has dismissed reports that disagreed with internal accounts as “fake news.” These responses to public inquiries smack of a school district administration that is more concerned with its image than of allaying the doubts of interested parties, and even if its aims are more meritorious, its opacity creates its own set of problems.

Certainly, in financial/economic terms and in terms of the geographical spread of their influence, Wells Fargo’s and Facebook’s lack of transparency are more significant than that of Marjory Stoneman Douglas H.S. We’re talking millions of users/customers and potentially billions of dollars. That not withstanding, the handling of relevant information by the powers-that-be governing the latter is significant in its own right, owing to a similar perceived lack of empathy and trustworthiness at a place and time where gun violence cost 17 lives—on which you can’t put a price—and when the push for meaningful change on gun policy is so strong.

To be sure, the situation facing the school district is a difficult one. Robert Runcie and others don’t want the point about the need for gun control to get lost in the demand to know details about Nikolas Cruz’s life. To this end, that Cruz was able to buy a weapon legally is not to be diminished. At the same time, offering conflicting reports to families and the media, and restricting the flow of information altogether, exposes the district to all kinds of speculation about its culpability.

David Fleshler notes how the PROMISE program is “controversial” in that its critics argue that the program is too lenient with students, that the system can be “gamed” so that youths can commit offenses so as long as they don’t violate its principles and can time it to earn a clean slate the following year, and that it creates an unsafe environment for the other students in the classroom. Add to this the idea the school district did a poor job of implementing this program and/or tracking Cruz’s interaction with it (Cruz was referred to the program but never completed it), and the narrative of the shooting being primarily fueled by Runcie and Co.’s incompetence as well as the school’s preoccupation with its image becomes that much more compelling—fairly or unfairly.

Superintendent Runcie’s public comments haven’t done much to assuage these concerns either. In a version of the non-apology apology, when asked about why the school district had to backtrack on the assertion that Cruz was never a part of PROMISE, Runcie appeared to accept responsibility (“I’ll take the blame for that”), only to say that he was “conveying what information [he] had received from staff internally, and that’s where we were at that moment in time.” So, wait, it’s the staff’s fault?

As for why he would release incomplete research into Cruz’s history, Runcie replied that he couldn’t tell the media and the public to “wait ’til June when we get our complete investigation done, because there’s a level of impatience out there.” So, wait, it’s the fault of the media and the public for being impatient? Sorry all those kids inconveniently got shot and made you have to do your job, Mr. Runcie.

At the end of the day, the failure of Broward County Public Schools to respond adequately to requests for more information, and to acknowledge more plainly that it failed Nikolas Cruz and his victims, may be, as it is with Facebook and Wells Fargo, about numbers more than people. The PROMISE program, for its good intentions, can have the effect of discouraging communication between schools, law enforcement, and public health agencies, such that touted statistics on lower incarceration rates belie the real danger communities still face of children like Cruz falling through the cracks, so to speak.

And then, of course, there’s the matter of funding. Supt. Runcie has been very vocal about the lack of funding for his school district, the sixth-largest in the nation, as a subset of Florida’s already-low funding compared to the national average (according to Runcie, the Sunshine State ranks 44th nationally in this regard), and recently, the Broward County school board approved a proposal for a homeowner tax increase designed to generate another $93 million to this cause to be voted on later this year.

As legitimate as these needs may be, though, it’s admittedly a tough sell for voting taxpayers when the district’s administration appears less than forthcoming and there are serious questions about how key programs at its schools are being implemented. Plus, from everything I’ve read, there’s no mention at being “sorry” about all the misdirection—not that you’d expect different at this point.

When it comes down to brass tacks, if you’re dealing with any of the aforementioned parties, you’re submitting to some sort of a trade-off. With Wells Fargo, you’re getting the convenience and relative safety (at least compared to smaller financial institutions) of a big bank. You’re also subjecting yourself to the risk that one of more its employees will try to sell you something you don’t need—perhaps without your knowledge, no less. With Facebook, you’re getting the ability to connect with people, share content, and even market a business. You’re also likely giving the social media platform wide latitude to share your information with third parties and to target you based on your identifying characteristics.

As for Broward County Public Schools, reportedly, some of its high schools rank among the best in the nation, including two in the top 500 (Pompano Beach H.S. and Cypress Bay H.S.) and six in the top 1,000 (such as Stoneman Douglas). Whether they are among the safest, however, is obviously a point of contention, and two parents of students slain in the shooting, Lori Alhadeff and Ryan Petty, are running for school board seats in part because of their dissatisfaction with the school district’s perceived lack of accountability, safety, and transparency.

While certainly, criticism of Supt. Robert Runcie and of the PROMISE program on a national front has been particularly strong from conservative publications, Alhadeff is a registered Democrat, and Petty is a Republican. There is room for concern on both sides of the political aisle, especially for those close to the victims of tragedies like the one in Parkland, Florida. Not that it should be welcomed, but death can affect one’s perspective on matters such as these.

Then again, if we’re viewing things in a simplistic and pragmatic manner, what doesn’t possess some form of trade-off? Besides, even if their public responses are lacking, the reactions of entities like Facebook and Wells Fargo are still better than that of, say, lawmakers who regularly avoid their constituents or otherwise confront them in a less-than-conciliatory manner.

Speaking of Florida and gun violence, Sen. Marco Rubio, who has received upwards of $3 million from the NRA and has been a notorious no-show at scheduled town halls before his constituents dating back to last year, received the “Three Billboards” treatment from activist group Avaaz after his insistence that stronger gun laws would not have presented the Parkland school shooting, with the message “SLAUGHTERED IN SCHOOL/AND STILL NO GUN CONTROL/HOW COME, MARCO RUBIO?”

As with the movie Three Billboards Outside Ebbing, Missouri, these billboards are a reaction to an act of brutality involving a child (in Florida’s case, more than one child) and the subsequent perceived indifference or faulty prioritizing from those figures sworn to protecting and serving the most vulnerable people under their jurisdiction. Even if you don’t agree with Avaaz’s methods, the allusion seems all too appropriate.

In short, yes, lack of accountability and transparency in public companies and governmental organizations is not a novel concept. Following a near-catastrophic financial crisis brought on by reckless behavior by the very people who were supposed to help safeguard against this eventuality, however, and in an era in which Americans, fed up with politics as usual, are rejecting “traditional” norms alongside a president who flouts accountability and transparency as a raison d’être, bad behavior yet matters.

Banks that fund pipelines like the Dakota Access Pipeline at the expense of the environment and Native American land now increasingly run the risk of seeing customers take their money elsewhere. Social media companies that fail to protect their users and their users’ information risk people abandoning their service. Politicians who ignore their constituents invite primary challenges from activism-minded candidates. As prominent as some of these icons of their respective fields are, this is not to say they can’t experience palpable losses.

Mark Harmon’s character Leroy Jethro Gibbs on the show NCIS memorably is quoted as saying, “Never say you’re sorry. It’s a sign of weakness.” Not only does Gibbs break this rule at several points during the series, though, but his numerous failed marriages suggest a pattern of toxic masculinity to which the viewer should not necessarily ascribe. For organizations like Wells Fargo and Facebook, and even down to more regional entities like Broward County Public Schools, the non-apology apology as a means of saving face rings hollow. Do you want to earn back our trust or preach togetherness? Ditch the commercials and interviews, say you’re sorry, and do what you claim you’re going to do. At the end of the day, it’s not a hard concept.

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